Every company is sitting on mountains of data. But how is it possible to filter out precisely the information that they need most? With InfoZoom, a software developed by the Fraunhofer Institute, users are now no longer left fishing in the dark.
The film explains the complex software with a clear and simple metaphor. Indeed the story of a fisherman with characters created out of data textures gets straight to the heart of the core benefit and uniqueness of the InfoZoom software. And does so in such a way that not just IT people can easily grasp it.
The film explains the complex software with a clear and simple metaphor. Indeed the story of a fisherman with characters created out of data textures gets straight to the heart of the core benefit and uniqueness of the InfoZoom software. And does so in such a way that not just IT people can easily grasp it.
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/1e0b6577b910cafaedc907eb_rw_1920.jpg?h=7c48152a14bc7a6901dea1fbb1809238)
STORYBOARD
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/74d20033a6d21256aa80c1bc_rw_1920.jpg?h=f63a0544fce4317c5faad0217357c681)
CHARACTER CONCEPTS
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/b11b242147489f1425924168_rw_1920.jpg?h=622b901b99306db69c39776fa121bddf)
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/0f2eaec2bba7771a70085683_rw_1920.jpg?h=63316d5e786871d7f55c0790dba53bfc)
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/1245a26e09df7f29ae0c466e_rw_1920.jpg?h=50d7b9f144c44817e3911298a49e6f5d)
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/171c0b4e0d90272cfe6c1763_rw_1920.jpg?h=f5fc7eaa4b533a176740c10db2b24bc1)
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/c43acf67c687b030028c91eb_rw_1920.jpg?h=3b686b4db189a65ef8d2d505c346d531)
STYLEFRAMES
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/ce5be4adf06a14682d8ef00f_rw_1920.jpg?h=85e1634708084d5ad2f2f8a69c6963a1)
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/67e6b6076b55cb91b30da645_rw_1920.jpg?h=e23c0427a5946aeb160cdebe97039685)
Red Dot Award: Communication Design 2012
CREDITS
Agency & Production: Bär Tiger Wolf
author: Theo Eißler
direction & animation: Marc Böttler
Additional Animation: Jens Pschierer, Simon Böttler
music & sound design: Thomas Eifert
project leading: Ulrike Schaal
client: humanIT Software GmbH
author: Theo Eißler
direction & animation: Marc Böttler
Additional Animation: Jens Pschierer, Simon Böttler
music & sound design: Thomas Eifert
project leading: Ulrike Schaal
client: humanIT Software GmbH
German Version: https://vimeo.com/128986429
© 2012 Bär Tiger Wolf
![](https://cdn.myportfolio.com/1429d695aa7900d2db57747f2e623b92/df74e48d0c6c52ecfe85dec8_rw_1200.gif?h=5eb36e14145c175036418017d677ad05)